Transformcity is based in Amsterdam and works with public and private clients worldwide. The company was founded in 2017 as a spin-off from the Amsterdam-based urban transformation project Glamourmanifest (later ZO!City). In 2010 Glamourmanifest unsolicitedly adopted Amstel III, a large office district with a lot of vacancy. After the municipality had to withdraw their top-down redevelopment plans due to the crisis, Glamourmanifest developed an alternative strategy based on multi-stakeholder collaboration, which tangible legacy is now showing in the area.
Over the years, Glamourmanifest and ZO!City received national and international recognition and awards as a best practice in urban process innovation and stakeholder engagement. It soon became clear that the question how to successfully set up urban transformation or change in areas with a lot of different owners and other stakeholders, is something that many cities around the world are struggling with. This led to transferring the project to a new team and the founding of Transformcity to scale all the knowledge, experience and tools that were developed in Amsterdam to other cities as well.