In the next modules we zoom in on the different layers of our model. We take you through all ingredients you need and explain how they are connected for maximum effect and leverage. In this software module we focus on both externally oriented activities, like branding and pr, and on the internal community engagement. These form the two top layers in our 7-layered model. Your software activities help to reach out and relate to all the different stakeholders, big and small, and activate them to get engaged in the urban transformation. They can create enormous energy and trigger a sense of togetherness and support base in the area. Not only at the start, but throughout the whole development process.